• Road ID – Branding Done Right

    I recently purchased an item at Road ID (https://www.roadid.com/) and I was completely blown away by how on point and how consistent their branding is. They are an ID company that makes IDs and medical IDs for active people, kids, pets. Not only does their branding speak to the whole active lifestyle/outdoor aesthetic, but it’s also has a really friendly vibe. Bravo to their designers. Here are some examples: WEBSITE: It’s not that hard in this day and age to have a brand consistent landing page. What you don’t see as often is brand continuity through all the other fine points. Their Contact Page is a case in point. I…

  • Inspiring Stuff

    Here is a list of some of the top 10 things that inspire me and keep the creativity going… Reading – everything and anything Music – from all over the world Being outside – preferably either in the woods or near water Gardens – especially with quirky sculptures, hidden treasures Rain – in all its forms Children – who see the world in a unique way Art – I love galleries – not to see the famous works but to spend time with undiscovered pieces that are new to me. Sunshine – I’m a warm weather person – If I can be barefoot, I’m happy Food – particularly from different…