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Road ID – Branding Done Right
I recently purchased an item at Road ID (https://www.roadid.com/) and I was completely blown away by how on point and how consistent their branding is. They are an ID company that makes IDs and medical IDs for active people, kids, pets. Not only does their branding speak to the whole active lifestyle/outdoor aesthetic, but it’s also has a really friendly vibe. Bravo to their designers. Here are some examples: WEBSITE: It’s not that hard in this day and age to have a brand consistent landing page. What you don’t see as often is brand continuity through all the other fine points. Their Contact Page is a case in point. I…
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What to Ask Your Designer
I’ve had some clients who come to me with projects and then are stuck on how to go about the process. So here are some things you should ask your designer so that you know you are on the same page. Have they had experience in designing the item you are looking for. i.e., if you need a logo, is this something they’ve done in the past? Can they meet your deadline – is this something you need urgently, or do you have time? How many versions will they design for you to choose from? Once I’ve established color preference, any client ideas, etc. from the preliminary meeting I’ll usually…