I recently purchased an item at Road ID (https://www.roadid.com/) and I was completely blown away by how on point and how consistent their branding is. They are an ID company that makes IDs and medical IDs for active people, kids, pets. Not only does their branding speak to the whole active lifestyle/outdoor aesthetic, but it’s also has a really friendly vibe. Bravo to their designers. Here are some examples: WEBSITE: It’s not that hard in this day and age to have a brand consistent landing page. What you don’t see as often is brand continuity through all the other fine points. Their Contact Page is a case in point. I…