Here are some thoughts on balance… Balance is one of the fundamental principles of design. You can use to make a project dynamic, calm, etc. Balance, is more than just how a project looks, however, it’s also how the content ties to the design. A lot of my presentation projects, for example, have to have a balance between business information (the items being presented – facts, data, etc.) and the design being used to convey them. Is it serious, lighthearted (but not frivolous), and so on. What is the industry? Is it mechanical, finance, education – all this plays a part. It is a case of creating balance between the…